Contextual advertisingAdvertising that is targeted to a Web page based on the page’s content, keywords, or category. Ads in most content networks are targeted contextually.
KeywordsA phrase entered into a search engine in an effort to get the matching and relevant results. We offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.
Investment Return RateThe amount of money an advertiser earns from their ads compared to the amount of money the advertiser spends on their ads.
CPC/PPCA performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.